Financial services marketing :

Ennew Christine

Financial services marketing : an international guide to principles and practice/ Christine Ennew, Nigel Waite, and Roisin Waite - 2nd ed. - London : Routedge, 2018. - xx, 591p. : il. ; cm.

includes bibliographical references and index

9781138684522

332.10688/ / ENE

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