Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber abd Fiona Ellis-Chadwick - 7th ed. - London : McGrawhill, 2013 - xxxv,885p. : ill. col. ; 26 cm.

includes index

9780077140007 0077140001


Marketing--case studies

658.8/ / JOB

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