Marketing : (Record no. 302)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161207041445.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161206b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 97814088032145 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIU |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.81/ |
| Item number | MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dibb, Sally |
| 9 (RLIN) | 428 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | Concepts and strategies/ |
| Statement of responsibility, etc. | Sally Dibb |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | United Kingdom, |
| Name of publisher, distributor, etc. | Cengage learning EMEA |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,815p.: |
| Other physical details | col.ill.; |
| Dimensions | 26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Glossary |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 413 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lyndon Simkin, William M. Pride and O.C. Ferrell |
| 9 (RLIN) | 429 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 12/06/2016 | 353-16/IIU | 1 | 658.81/ MAR | 2016-0382 | 09/20/2019 | 09/06/2019 | 09/06/2019 | 12/06/2016 | Books | ||||
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 12/06/2016 | 352-16/IIU | 2 | 658.81/ MAR | 2016-0383 | 01/18/2024 | 08/26/2018 | 12/06/2016 | Books | |||||
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 12/06/2016 | 351-16/IIU | 2 | 658.81/ MAR | 2016-0384 | 01/18/2024 | 10/30/2023 | 12/06/2016 | Books |