Digital disruption in marketing and communications : (Record no. 484)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00631nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250116141400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250116b ug ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032087917 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ITC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 / |
| Item number | MAG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Magnorta, Edoardo |
| 245 10 - TITLE STATEMENT | |
| Title | Digital disruption in marketing and communications : |
| Remainder of title | a strategic and organizational approach / |
| Statement of responsibility, etc. | Edoardo Magnorta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 229p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 413 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital Marketing |
| 9 (RLIN) | 818 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 08/23/2024 | GUSTRO bookshop | 351720.00 | 028-24/ITC | 658.802 / MAG | 2025-0015 | 01/16/2025 | 351720.00 | 01/16/2025 | Books | |||||
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 08/23/2024 | GUSTRO bookshop | 351720.00 | 029-24/ITC | 658.802 / MAG | 2025-0016 | 01/16/2025 | 351720.00 | 01/16/2025 | Books |