Branding and marketing communication : (Record no. 95)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00595nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160904225724.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151220b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | iiu, |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ |
| Item number | JOG |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jogani, Karan |
| 9 (RLIN) | 276 |
| 245 ## - TITLE STATEMENT | |
| Title | Branding and marketing communication : |
| Remainder of title | CPAIM AL 03/ |
| Statement of responsibility, etc. | prepared with the assistance of Karan Jogani, supported by Dr. S. Kutty and Ravindersingh Chawla |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mumbai; |
| Name of publisher, distributor, etc. | Insurance Institute of India. |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi,239p, |
| Other physical details | ill, |
| Dimensions | 24cm, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kutty, S. |
| 9 (RLIN) | 215 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chawla, Ravindersingh |
| 9 (RLIN) | 277 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 12/20/2015 | 409-15/iiu | 2 | 658.8/ JOG | 2015-0319 | 01/18/2024 | 01/20/2017 | 12/20/2015 | Books | |||||
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 09/04/2016 | 091-16/iiu | 658.8/ JOG | 2016-0195 | 01/18/2024 | 09/04/2016 | Books | |||||||
| Dewey Decimal Classification | Purchases | ITC Library | ITC Library | General shelves | 05/03/2018 | 658.8/ JOG | 2018-0143 | 01/18/2024 | 05/03/2018 | Books | 092-16/iiu |