Entry Personal Name

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 112

003 - CONTROL NUMBER IDENTIFIER

• control field: IIU

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20151104060226.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 151104|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: IIU
• Transcribing agency: IIU

100 ## - HEADING--PERSONAL NAME

• Personal name: Kotler, Philip

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (IIU): Kotler, Philip, Marketing management/, 2013.