Consumers/ Eric Arnould

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Material type: Text

TextSeries: Series in marketing McGraw- Hill/IrwinPublication details: Irwin, McGraw Hill; 2004.Edition: 2nd edDescription: xxv,845p.: col.ill.; 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Books	ITC Library General shelves	Purchases	658.8342/ ARN (Browse shelf(Opens below))		Available	2017-0034
Books	ITC Library General shelves	Purchases	658.8342/ ARN (Browse shelf(Opens below))	343-16/IIU	Available	2016-0394

Endnot , index, Bibliography and reference

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