TY  - BOOK
AU  - Dibb, Sally
AU  - Lyndon Simkin, William M. Pride and O.C. Ferrell
TI  - Marketing: Concepts and strategies
SN  - 97814088032145
U1  - 658.81/ 22
PY  - 2012///
CY  - United Kingdom
PB  - Cengage learning EMEA
KW  - Marketing
N1  - Glossary
ER  -