TY  - BOOK
AU  - Arnould, Eric
AU  - Linda Price, George Zinkhan
TI  - Consumers
SN  - 0072537140
U1  - 658.8342/ 22
PY  - 2004///
CY  - Irwin
PB  - McGraw Hill
KW  - Consumer behaviour
N1  - Endnot , index, Bibliography and reference
ER  -