TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007
U1  - 658.8/ 
PY  - 2013///
CY  - London
PB  - McGrawhill, 
KW  - Marketing
KW  - case studies
N1  - includes index
ER  -