TY  - BOOK
AU  - Jain,N.C.
AU  - 
TI  - Services marketing
SN  - 9788174733426
U1  - 658.8/ 
PY  - 2009///
CY  - Delhi
PB  - A.I.T.B.S.
KW  - Service industries
KW  - marketing
N1  - includes index
ER  -