000			02092cam a22003858i 4500
001			22314306
003			IIU
005			20250120084425.0
008			211117s2022 nju b 001 0 eng
010			_a 2021049493
020			_a9781292400969 _q(Paperback)
040			_aDLC _beng _cDLC _erda _dITC
042			_apcc
050	0	0	_aHF5415.1265 _b.C455 2022
082	0	0	_a658.8/72/ _223/eng/20211207 _bCHA
100	1		_aChaffey, Dave, _d1963- _eauthor. _9833
245	1	0	_aDigital marketing : _bstrategy, implementation and practice / _cDave Chaffey, Fiona Ellis Chadwick.
250			_a8th Ed.
260			_aHarlow : _bPearson, _c2022.
263			_a2201
264		1	_aHoboken, NJ : _bPearson, _c[2022]
300			_axxvi,533p. : _bill. some color; _c27cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- _cProvided by publisher.
650		0	_aInternet marketing. _9834
650		0	_aStrategic planning. _9120
700	1		_aEllis-Chadwick, Fiona, _eauthor. _989
776	0	8	_iOnline version: _aChaffey, Dave, 1963- _tStrategy, implementation and practice _bEighth Edition. _dHoboken, NJ : Pearson, [2022] _z9781292400990 _w(DLC) 2021049494
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c489 _d489